Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal...
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19 communications tips for building your confidence at work
Strong communication and self-assurance are crucial for workplace success. Developing these skills boosts your influence and allows you to voice ideas powerfully whether you’re delivering a presentation or sitting in a brainstorming session. Whether you lead projects...
Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs...
Crisis communications: 5 tips for handling reputation management in the digital age
In today's fast-paced digital age, where information travels at lightning speed, and the world never sleeps, reputation management has become a critical concern for organizations across the board. As communication professionals, we are tasked with navigating the...
The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future
Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But...
How real-time reporting can build the bridge between communications agencies and clients
Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment. Marketers demand transparency about...
From engagement to lead gen, here are 6 ways to improve collaboration with unified communications
Business collaboration and communication are being drastically improved thanks to unified communications (UC). Whereas companies previously had to use various communication tools, frequently resulting in confusion, inefficiency, and higher costs, today's businesses...
UK businesses still failing to measure the impact of internal comms
A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business. And newly released...
UK businesses are not seeing the value of internal communication
Although the majority of UK businesses have an internal communication function, they urgently need to change their dated and restricted perceptions of the value and importance it brings to a business, reveals new research from UK-based B2B tech PR consultancy ITPR....
Internal comms: Re-engaging employees around purpose, strategy and values is the #1 C-suite priority
Just as business processes and strategies were impacted, the pandemic introduced significant uncertainty into the workplace and forced employers around the world into highly reactive short-term communication strategies to deal with the frequently changing...