The first moments of a cyber incident define your response and reputation. Clear coordination and communication between your security operations center (SOC) and public relations (PR) team isn’t optional—it’s essential. Building this alignment...
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The Ultimate Guide to AI Tools for PR and Communications Teams
In this comprehensive overview, we’ll break down the key PR functions that are being transformed by AI, including the benefits of the tech’s impact on each and the critical qualities driving outcomes. We’ll also examine why using AI responsibly is...
Crisis communications 2.0: Why preparation is the new prevention
In today’s highly visible business environment, crises are no longer unexpected interruptions; they are inevitable events that test a brand’s credibility and resilience. Effective crisis PR is no longer about reactive damage control. The focus has...
Navigating crisis communications in the age of AI and social media
Crisis communication has become more demanding than ever. In the past, public relations teams often had hours—or even days to craft a carefully worded response to an emerging situation. That window of preparation no longer exists. In today’s...
Financial agility as a strategic imperative in crisis communications management
In an era where brand reputation can be decimated within hours and rebuilt over months, the speed of crisis response has become the defining factor between reputation recovery and irreversible brand damage. Yet while PR professionals have mastered...
When crisis strikes: The art of responsible cybersecurity communications
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key...
AI in marketing and communications: 9 key ethical concerns brands face—and what they must do
Artificial Intelligence has become a cornerstone of modern marketing strategies. From personalized advertisements and automated chatbots to predictive analytics and customer segmentation, AI technologies enable marketers to optimize user...
The hidden ROI of PR: How strategic communications drive business growth
When you spend time and money on business efforts, such as buying new equipment, expanding your team, or investing in branding, you want to ensure that your investment will produce results that move the needle toward your broader business goals....
Women in PR: Financial communications has an opportunity to bank on women’s voices
As International Women’s Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminal—a leading financial services communications agency—share their insights on women’s evolving role in financial PR. Lisa is the...
What loosened restrictions on social media content moderation means for B2B communications leaders
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...