Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This...
Search Results for "internal communications"
18 innovative corporate communications programs, tools and strategies
Corporate communications programs are vital for managing and enhancing a company's reputation, internal and external communication, and overall brand image. As we move into 2025, several key trends and innovations are shaping the landscape of...
Why inclusiveness must be an imperative in PR and strategic communications
As communication professionals, we play a pivotal role in how organizations formulate messaging, frame stories, and shape corporate culture and public perceptions. Today, knowledge of and skills in inclusive communication strategies are...
5 ways AI is changing PR for businesses and communications teams
AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the...
Brands in motion: New WE Communications research shows lopsided AI vision-to-action gap—and 4 ways comms can help
Besides the clear images of those piles of money saved by getting AI fully operational in their companies, business leaders have been rather vague about communicating their strategic vision for their fully realized AI-empowered entities of the...
10 ways to manage risk and reputation through PR and legal integrated communications
The lifeblood of any business is public perception. If the public perceives your business to offer a great product or service, they’re likely to participate in your marketplace and make a purchase. On the other hand, if your business has a...
7 steps to creating an M&A communications plan for building trust with employees and customers
So, here's the thing. Mergers and acquisitions often fail. We're not saying this to scare you. It's just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and...
Tips for leveraging the numerous benefits of internal marketing in the workplace
Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly...
19 communications tips for building your confidence at work
Strong communication and self-assurance are crucial for workplace success. Developing these skills boosts your influence and allows you to voice ideas powerfully whether you’re delivering a presentation or sitting in a brainstorming session....
Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was...