Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines. It goes without saying it's no small task to stand out from the crowd...
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2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies
2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New...
Tailored is a new Amsterdam-based digital agency delivering customized, creative social media campaigns for top-tier global brands backed by MXP Ventures
AMSTERDAM September 25, 2023 — Taylor Handsley, a former director at Hey Honey and Edelman, has launched a new full-service social media agency, Tailored. Backed by MXP Ventures, Tailored provides strategy, content, and production for clients looking to grow their...
Can radio still drive brand conversations in a social media world? Much more than you think
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue
Emplifi Social Commerce Cloud gains traction with brands looking to optimize UGC, ratings and reviews, influencer marketing content and live commerce to drive year-end sales New York, September 12, 2023 – Emplifi, the leading customer engagement platform, today...
New travel industry analysis reveals airline brands’ biggest social media stumbles
One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...
Unraveling Threads: Should your brand embrace Meta’s new social challenger?
In the dynamic world of social networking, a new contender has suddenly emerged: Threads, the latest app from Meta. Within its first 24 hours, over 30 million people signed up for Threads, an impressive launch for what's been dubbed as Meta's answer to Twitter. But...
Brandon Elevates Social Media Team With Internal Promotion
CHARLESTON, S.C., June 14, 2023 – Brandon, an integrated data-driven, digitally centric marketing firm, has promoted Haley Rojas to Associate Social Media Director, further utilizing her skill set to grow the agency. Brandon specializes in the B2B, healthcare,...
The power of hashtags: How they boost your brand’s social media presence
If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
Find brand advocates by investing in social listening
Today, everything we do revolves around social media – communicating with family and friends, catching up on the news, and even shopping. With social media playing such an integral part in people’s day-to-day lives, it has become especially important for brands to...