Age-old marketing wisdom has always emphasized devoting the lion’s share of outreach to nurturing existing customers—it’s a more sure-fire investment in business continuity, and it’s much cheaper. But new research from customer-led marketing platform Optimove reveals...
As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030. With new brands debuting every day in the category, it’s never been more important for consumer goods brands to develop a compelling and...
Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It's important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made...
Like most brands and businesses (and consumers) around the world, American companies have made sustainability a priority, with nearly four in five saying that they have developed plans for achieving carbon neutrality (78 percent) and net zero carbon emissions (79...
It’s tough out there for pretty much every start-up. Whether it's a for-profit outfit or not, it’s not like there are easy pickings just waiting to be harvested by relentlessly successful entrepreneurs. It’s reckoned to be especially tough for nonprofit organizations...
The digital landscape is constantly evolving. With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement. Traditional press releases...
Marketing tactics seem to come and go like the seasons these days, but there is a very good reason for that. As the online economy constantly evolves, marketers are continually finding new ways to innovate, reach customers, and market brands from a fresh angle....
As the lightspeed-adoption of AI propels an already-frenzied pace of digital business, and a murky economy threatening to get even worse, today’s execs know the risks of falling behind in their transformation efforts. New research from DX solutions firm Insight...
Staying ahead of the curve in the fast-paced public relations world is crucial. PR firms must comprehensively understand their industry and specific requirements when working with legal clients. PR professionals can adeptly navigate the realm of legal communications...
AI is shaking things up and generating all kinds of buzz, proving to be virtually invaluable for offloading tasks and increasing productivity—but is it truly driving results and ROI? New survey research from tech research and advisory group Omdia seeks empirical...
Running an SaaS site is not without its trials and tribulations, which is why you need to be on top of troubleshooting any snafus so that they don’t disrupt its usability and growth potential. To get started you need to know what issues to look out for, so here are...
It’s once and for all time for American brands to get a handle on multicultural marketing—not just because they could make more sales, but because these groups are growing swiftly and, as Americans, deserve the respect. But having said that, brands that do master this...