Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that...
Community engagement—whether physical or online—is a key component of the customer experience mandate that consumers have placed on brands and businesses worldwide, but new research from community powered marketing firm Vesta finds that eight in ten consumers believe...
In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses...
As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover...
Every business dreads a PR crisis. Not only can it result in a significant drop in brand reputation, customers, and profits, but it also has the potential to cause a company to shut down for good. This is why planning and being able to preempt a PR crisis is so...
How much is an influencer really worth? Brands and businesses are having a hard time figuring that out, according to new research from software and services marketplace Capterra, which finds that many marketers struggle to determine how to pay for these partnerships...
Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...
Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media...
How prepared are large companies for crisis? New research from risk management-focused AI firm Dataminr reveals major systemic barriers many enterprise organizations face that obstruct their ability to avoid crisis situations. The research found that nearly 70 percent...
So, your marketing and PR teams are planning and designing a new campaign strategy. It may be for a new product or service or one that is already available. They are going to consider a lot of important factors, from demographic targets to the best channels and...
The shift to remote and hybrid work brought on by the pandemic spurred significant change for employers, employees and job seekers. But after several years of adjusting, where do they stand when it comes to working in the office versus anywhere? New research from...
As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in...