There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work. With 600 million blogs worldwide,...
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
How is today’s shaky economy impacting the going rates for brands working with influencers? New research from warm contact influencer network Intellifluence takes a deep dive into the industry, breaking down rates based on social network, number of followers, and...
In today's digital world, social media has become an indispensable tool for businesses looking to increase their online presence and drive traffic to their websites. With over 4 billion active social media users worldwide, social media platforms offer businesses an...
In step with the speed of digital interactions, consumers have developed an equally short fuse when it comes to customer service. A recently released academic survey shows that Americans are exhibiting more customer rage than ever—they’re experiencing more product and...
Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...
At a time when cost-conscious consumers are faced with more choices than ever in a volatile environment and customer acquisition costs have soared to unsustainable highs, new research from customer engagement platform Braze examines engagement trends over the past...
LinkedIn is a powerful tool for sales and marketing professionals, offering an opportunity to connect with potential customers and prospects in a more personal way. As the largest professional network in the world, LinkedIn provides users with direct access to...
New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online. Natural and organic product sales continue to climb,...
Online commerce is taking center stage in the business world. Customers now demand seamless, convenient online transactions, ease of search and timely communication surrounding order status and delivery. For organizations that want to improve the user experience and...
It’s no longer just about your products and prices—two-thirds of consumers in a new survey report from customer and employee experience firm Medallia say that negative customer service interactions motivate them to consider switching to a competitor brand—a clear...
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services....