How much is an influencer really worth? Brands and businesses are having a hard time figuring that out, according to new research from software and services marketplace Capterra, which finds that many marketers struggle to determine how to pay for these partnerships...
Data privacy is a significant concern for businesses of all sizes. Companies must ensure that customer data is stored, accessed, and used securely to protect their customers' personal information and comply with industry regulations. Customer experience professionals...
Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media...
How prepared are large companies for crisis? New research from risk management-focused AI firm Dataminr reveals major systemic barriers many enterprise organizations face that obstruct their ability to avoid crisis situations. The research found that nearly 70 percent...
So, your marketing and PR teams are planning and designing a new campaign strategy. It may be for a new product or service or one that is already available. They are going to consider a lot of important factors, from demographic targets to the best channels and...
The shift to remote and hybrid work brought on by the pandemic spurred significant change for employers, employees and job seekers. But after several years of adjusting, where do they stand when it comes to working in the office versus anywhere? New research from...
As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in...
With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing? New research from full-service digital marketing agency Ignite Visibility offers the perspectives of...
By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is...
Companies are realizing that they urgently need Gen Z workers as US job openings continue to reach historic highs. And according to new research from The Conference Board, the businesses that win them—and keep them—will be the companies that put a laser-like focus on...
With the effects of societal and corporate shifts continuing to ripple across the country, employee retention has become a rising issue for businesses. Re-hiring and re-training cost millions of dollars, but fostering an engaging workplace can help slow this churn and...
An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain...