Sports fanatics in our business often are so excited when they are assigned to or suggest a sports marketing mega-project to a client that they often fail to consider the downsides that might occur, which are many. The downsides have always been there, punctuated by...
Comms pros are aware of the power of the online review in driving brand interest and sales, but new research from reputation management and brand intelligence firm Chatmeter suggests that reviews might be more influential than you thought—and may in fact offer brands...
New survey research from data quality and email marketing firm Validity of SMS, text, and WhatsApp users determines that when done well, SMS marketing encourages customer engagement and spending—but when done poorly, it can have crippling implications for a company’s...
Luxury branding can be a tough egg to crack. As a high-end company, your demographic is often niche, and those you do attract are harder to keep. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury...
Public relations strategies are important for any business no matter what sector or industry the business is part of. PR can be used to maintain the image of a business, help generate interest in an organization or improve the reputation of a company. Depending on...
These days, so many content channels are available that no one could possibly engage with them all on a regular basis. Factor in a tidal wave of growth in digital consumerism during and after the pandemic, and you get a sizeable boost in messaging opportunities for...
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are...
Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan. As a result, businesses are...
Your reputation as a business is everything. As the saying goes, “it takes a lifetime to build a good reputation, but you can lose it in a minute.” Therefore, constantly monitoring this is vital if you want your business to succeed. This is one of the main reasons for...
New research from Fortune 500 digital solutions integrator Insight Enterprises finds that the key to successful digital transformation efforts may lie in optimizing app performance. The firm’s new survey, conducted by Foundry, reveals an overwhelming majority of...
Digital platforms have had a huge impact on how we learn and interact with the world. Nowadays, almost everyone has a mobile device in their pocket, and many spend their free time scrolling through endless social media feeds. What’s more, is that user behavior can be...
Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube. Keep in mind that even if the interview is in podcast form, you should always be...