Marketing is a complex and ever-changing field. It can be hard to keep up with the latest trends, let alone know how to use them to your advantage. Most businesses don't even have the time or resources to stay on top of all the latest changes in marketing. As a...
New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty. The firm’s new study reveals a radically widening gap between customer desire and brand...
Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions...
Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...
Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a...
Recent research from Forrester and others has shown that better customer experience leads to higher revenue growth. As the world enters a more challenging economic climate, cloud communications platform Infobip has identified five top trends for customer experience...
Human resource management systems (HRMS) are tools that support an organization’s HR process. These include tasks like benefits administration, recruitment management, storing employee data, tracking employee performance, payroll management, and timekeeping. HR teams...
New research from market intelligence and advisory services firm IDC reveals some dramatic shifts occurring in how different generational cohorts earn income, spend their money, and leverage technology to do both—and how stark differences between Gen Z/younger...
The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43...
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most...
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews...
2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents...