8 ways public relations can boost your marketing performance

by | Jan 17, 2023 | Public Relations

Marketing is a complex and ever-changing field. It can be hard to keep up with the latest trends, let alone know how to use them to your advantage.

Most businesses don’t even have the time or resources to stay on top of all the latest changes in marketing. As a result, they fall behind their competition.

The good news is that developing web apps and using public relations, are some of the ways to boost your marketing performance and digital sales. In this article, we’ll discuss which public relations strategies can help you improve your marketing performance based on your needs.

Boosting your marketing performance

Here are the best ways public relations can help you boost your marketing performance.

1. Increase brand awareness

Public relations can help you increase your brand’s visibility, build trust with potential customers, and create an emotional connection. You can start by using social media to get the word out about your business, develop marketing campaigns that will attract more eyes to your products or services, and increase press coverage in local or national outlets.

Considering the evolving relationship between PR and marketing, you can also leverage PR to drive more website traffic and build relationships with influencers.

2. Create a positive reputation

Good public relations will help you create a positive brand image that resonates with your target audience. You can do this by using marketing tactics like writing press releases, showcasing success stories on social media, or issuing customer surveys. All these activities help build trust among potential customers while creating an emotional connection with them.

Here are some ideas for building a positive image for your brand:

  • Create relationships with media outlets and influencers
  • Attend industry events and conferences
  • Publish content regularly on your website and blog
  • Share customer stories to showcase your product’s success
  • Engage with customers through social media channels
  • Submit press releases to local or national news outlets
  • Run campaigns to spread awareness about your company
  • Focus on great customer service
  • Engage in charitable activities to showcase your commitment to social responsibility.
  • Run email marketing campaigns with email security protocols like DMARC, DKIM, SPF etc.

3. Building up a great PR pitch

In relationship building, a good PR pitch is essential. This pitch should tell your story, explain why it’s relevant to the audience, provide evidence and examples to support your claims, and show how you can help them.

It’s also essential to have a clear goal in mind when crafting a good PR pitch. Is it to get media coverage? To form partnerships? Or to engage with potential customers through social media?

Despite having the answers to the above questions, writing an excellent PR pitch is still daunting. You need to capture the attention of busy editors or customers in just a few words. Luckily, tools and resources are available to help you make your PR pitch stand out from the crowd.

An AI writing tool can not only help you create a great PR pitch that captures the attention of your audience but also helps you save time and resources. It uses natural language processing (NLP) to generate content from scratch based on the information you provide. This eliminates manual writing and gives you more time to focus on other aspects of your business.

4. Establish yourself as an industry expert

Public relations is also an effective way to position yourself as an industry expert. You can do this by attending conferences, speaking on podcasts or webinars, getting media interviews, and publishing thought-leadership pieces in relevant publications. These activities help build your credibility and establish you as a leader in your field.

When hosting webinars and speaking about a topic that is genuinely interesting to professionals in your industry, you can establish yourself as a thought leader. To get the most out of these webinar sessions, use a professional webinar software, so you can use audience engagement features and ultimately capture these leads as well.

5. Get media coverage for your company or products

Public relations can help you get media coverage for your products or services. You can write press releases and reach out to reporters and bloggers through a targeted media list. Your PR efforts should be consistent and organized so that the media take notice of your company and its offerings.

Writing well-crafted press releases should offer exciting and newsworthy content that captures the attention of reporters and editors. It should include essential facts, compelling quotes, or customer success stories that provide evidence of your product’s usefulness.

6. Connect with customers on a personal level

Public relations can also help you build relationships with customers on a more personal level. The right activities will show customers that you care about their opinions and are willing to listen to their feedback. This helps create an emotional connection between your business and customers, which is essential for building trust and loyalty.

Many brands use social listening to build an influencer marketing program, create content to market their products and services, or respond to customer inquiries on social media. These connect with customers personally and can help build the right relationships.

7. Create social media content that engages your audience

Another great way to use public relations is by creating content that engages your target audience. You can post helpful articles, host webinars or Q&A sessions with industry experts, and feature customer testimonials on social media. This type of content will help educate and inform your followers and allow them to interact with your brand on a more personal level.

8. Hold events and workshops to connect with potential customers

Events and workshops can be a great way to connect with potential customers. You can offer introductory classes on topics related to your industry, host networking events, or invite experts to speak at your event. All these allow you to build relationships with individuals who may not have heard of your business.

By holding these events, you’ll create more visibility for your brand and show potential customers that you’re passionate about learning and growing in your sector. This will help position you as a leader in the industry, which could lead to increased customer loyalty.


Public relation is an essential part of any business’s marketing strategy. It is a way to build relationships with the public, increase brand awareness, and ultimately grow the business. For instance, you can boost your product sales by creative packaging ideas for your product with the help of public relations. This will also generate small business ideas for newbies.

By understanding the basics of public relations, businesses can make sure they are taking the proper steps to create positive relationships with the public and promote their business in the best way possible. But if you think it’s hard to follow all these steps all by yourself, you can always hire some industry experts to take care of your PR.

Mike Vestil
Mike Vestil is an author, investor, and speaker known for building a business from zero to $1.5 million in 12 months while traveling the world.


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