Media intelligence gathered through media monitoring is an insightful and informed way to make good sales, marketing, and PR plans, as well as help brands track, manage and recover from crisis (if not prevent one altogether). Since your brand value can be severely...
New research from conversational marketing platform Botco.ai finds that 85 percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns—to great success in most cases. According...
In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...
Most of us spend about half of our waking hours working, and ideally we’d all wrap up the workday feeling rewarded and fulfilled. That may be asking a lot, but according to a new survey, the reality is much worse than you might think—nearly half of employees worldwide...
Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood. A new...
When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this...
Over the last few years, Agile practices have extended beyond software development and the IT team into other business units such as marketing and HR. New research from digital transformation tech firm Digital.ai finds a significant opportunity to refine and mature...
With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and...
Disruption has practically become commonplace in the post-pandemic business world. What does the coming year have in store? With bold predictions and forecasts, the second annual Charting Disruption 2023 research report from exchange-traded funds provider Global X...
Your employees are among the most valuable assets to your organization. They don’t just perform the day-to-day tasks of your brand, either. Their unique perspectives and range of talents can boost innovation and give you a competitive edge. As such, it is vital to...
As brands and businesses prepare for the new year, a new report from HR research and advisory firm McLean & Company reveals five key data-based employee and workplace trends to guide HR leaders in their efforts to plan for and respond to the ever-evolving future...
There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing...