Corporate responsibility is tantamount to success for brands and businesses in the modern era, and with the acceleration of technology throughout business functions, new research from MIT Technology Review Insights explores how organizations understand responsible...
Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research...
If you want to make your small business venture successful, you need to focus on delivering quality products/services in a timely manner. Assessing whether you’re meeting the needs of your customers is something you should view as a priority. Instead of guessing about...
“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. Business now holds a staggering 53-point lead over government in competence and is 30...
Marketing is a complex and ever-changing field. It can be hard to keep up with the latest trends, let alone know how to use them to your advantage. Most businesses don't even have the time or resources to stay on top of all the latest changes in marketing. As a...
New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty. The firm’s new study reveals a radically widening gap between customer desire and brand...
Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions...
Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...
Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a...
Recent research from Forrester and others has shown that better customer experience leads to higher revenue growth. As the world enters a more challenging economic climate, cloud communications platform Infobip has identified five top trends for customer experience...
Human resource management systems (HRMS) are tools that support an organization’s HR process. These include tasks like benefits administration, recruitment management, storing employee data, tracking employee performance, payroll management, and timekeeping. HR teams...
New research from market intelligence and advisory services firm IDC reveals some dramatic shifts occurring in how different generational cohorts earn income, spend their money, and leverage technology to do both—and how stark differences between Gen Z/younger...