Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base. But it's not just about making a quick sale; building good...
Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience. But even...
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and...
Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that "public relations is everyone's business," you open your company...
New research from data analytics solutions firm Ocient uncovers key trends around how organizations are managing the shift from big-data volumes toward ingesting, storing and analyzing hyperscale data sets, which include trillions of data records, and the expected...
Did you know that most people do not pay attention to PowerPoint presentations for more than 10 minutes? Despite being the oldest presentation maker, most people continue to use Microsoft PowerPoint for their presentations. Unless you are a PowerPoint maverick, you...
A recent study from global employee engagement company Reward Gateway reveals the expectations of employees and goals of HR leaders as they adapt to a post-pandemic world and face record-high inflation rates. The survey highlights that employees want support beyond a...
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is...
A new benchmark report from Cognizant based on a survey of business leaders across eight industries and 10 countries aims to understand the state of the modern business and how leaders are preparing for long-term success in a post-pandemic world. The research...
Social media is a tool for business. It is a way to stay connected with your audience, and it can be used to increase brand awareness and drive sales. Social media is also a great way to create and share content that helps you build relationships with your audience....
New research from SaaS-based website operations (WebOps) platform Pantheon explores the relationship between marketing and IT leaders as they develop, manage, update and evolve their most important digital asset—their website. The survey, conducted in partnership with...
You can make your company stand out by having great public relation strategies in place. When utilized correctly, PR is a great tool in the tech industry. The idea is to maintain the great reputation you have built. When used creatively, PR strategies can be used to...