Data issues continue to plague businesses and communicators—it seems the more data becomes available, the more confounding the quality issues. Data reliability firm Monte Carlo recently announced the initial results of its 2022 data quality survey, which found that...
As a business owner, you know how important public relations is to your company. You want more sales, and to achieve that you need more customers. You can't find them unless you reach out and present your company in the best possible light. Here's where public...
Nearly two thirds of senior decision makers feel their organization is underprepared to meet their environmental, social, and governance goals and regulatory reporting mandates, according to a new global survey released by Workiva. Further, 72 percent don’t have...
Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these...
These days, almost every business has a website. Even that little knitting shop on the corner of your street has finally got around to building one. While everyone knows how important they are to the success of a business, you might wonder why. Whether you sell...
A new report from search-powered solutions firm Elastic reveals insights into the ecommerce shopping experience, illustrating how online retailers can turn searches into sales by providing shoppers with personalized product recommendations quickly and at scale. The...
Using PR strategies to make business better for a client may be one of the best parts of your job. However, it can be overwhelming depending on what kind of business the client runs and in which industry they operate. Keep reading for suggestions on how to enhance...
Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands...
Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base. But it's not just about making a quick sale; building good...
Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience. But even...
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and...
Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that "public relations is everyone's business," you open your company...