Brand loyalty is getting tougher—new research from customer engagement firm Verint affirms that consumers want in-the-moment responses and effortless resolution when engaging with brands and deem these essential elements of a good customer experience— and the success...
Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl. For a PR staffer being assigned to one of those accounts, it...
A new research report from full-service research solutions firm Arizent finds that employers will need to hone in on their workplace policies, boost compensation and benefits and listen to employees’ needs if they hope to successfully navigate the Great Resignation...
Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first. If you want your company to become an industry...
The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...
What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media...
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group. Nevertheless,...
Ever since Russia's invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans...
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt. New research from text...
If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...