New research from Deloitte’s strategy practice Monitor Deloitte examines how Chief Strategy Officers plan to seed growth for the year ahead, and delves into the importance of technology strategy and purpose strategy in their day-to-day roles. The firm’s third annual...
Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive....
Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers....
Having a good public relations strategy is important for marketing and maintaining a positive reputation for any business. Law firms are no different in this regard, as keeping up a strong image for the firm is crucial for an effective legal strategy. Litigation...
Facing significant pressure to increase their oversight of ESG issues including climate and diversity, directors around the world say they’re concerned that their companies will not be able to execute on their ESG ambitions, according to a new report from Boston...
For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR...
A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from....
As we move further into the 21st century, it's important that businesses keep up with the latest trends to stay ahead of the competition. One such strategy is media monitoring. This is a process by which companies collect and analyze data from various online sources....
New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges...
Web 3.0 PR is a concept that examines trends and new innovations in order to gain a better understanding of the internet. It's not only getting better; it's radically altering our perceptions of the Internet. Web 3.0 marketing includes more than just websites and SEO....
The world of PR is a competitive one. With employment of public relations specialists projected to grow 11 percent from 2020 to 2030, which is faster than the average for all occupations, more and more people are looking to pursue a career in the field. Having...
Despite the promise of artificial intelligence, many AI business initiatives seem to keep running into roadblocks. In a new survey from enterprise machine learning (ML) platform Comet, hundreds of ML practitioners were asked about their experiences and the factors...