Although consumers remain aware of the negatives of marketing technology—“techlash” is still a reality—new research of both consumers and marketers from the American Marketing Association-New York (AMA-NY) reveals that growing use of new marketing media and technology...
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The state of COVID-ravaged healthcare communications in 2021
New research from healthcare comms firm Spōk into how clinical communication is handled in U.S. healthcare organizations—as well as the trends, challenges, and predictions shaping this critical capability—indicates a milestone in understanding healthcare communication...
New research shows persuasive COVID vaccine messaging is still evolving. What’s working—and what’s just not sticking?
Many Americans remain unconvinced that they need to get vaccinated against COVID-19, despite a variety of tactics and directions from which the issue is approached. Which approaches are resonating most—and which are falling flat? New research from data-driven audience...
Why healthcare PR agencies should require the COVID-19 vaccine
Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine...
Which media & entertainment brands lead in COVID brand intimacy?
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media &...
Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual
In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight. This rapid shift came with a host of challenges for businesses of...
How 4 generations created a new digital normal during COVID—and new challenges for brands
The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and...
COVID crisis is changing how companies forecast and plan—here are 3 ways they’re adapting
As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders...
Holiday brand perils: Economy, rising COVID cases present challenges—and opportunities
With the criticality of the upcoming holiday season, and the many challenges brands and retailers face with emerging post-COVID consumers, global consulting firm Berkeley Research Group (BRG) released new survey results taking the pulse on consumer holiday shopping...
Brand intimacy has defined success in the COVID era—who are the leaders?
A brand’s ability to emotionally connect with consumers—a metric known as brand intimacy, the emotional science behind the bonds we form with the brands we use and love—has been a lynchpin skill for leading brands for years, but this component became even more crucial...