There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater...
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Fort Lauderdale-Headquartered PR Firm Durée & Company Wins Bronze Award for “Best Crisis Management,” 2023 Bulldog PR Awards for its Work with Sea Tow
Fort Lauderdale, Fla. — July 7, 2023 — Durée & Company, a Fort Lauderdale and Aspen full-service public relations and marketing firm, has been selected as a Bronze level winner for “Best Crisis Management,” 2023 Bulldog Reporter Awards. The firm received the...
Crisis communications in the age of social media: 7 best practices for managing online reputation
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over...
8 ways PR pros can leverage generative AI for crisis communication
The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030. The ability of generative AI tools to understand human language,...
How to respond to a data leak: Tips and insights for crisis management
Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It's important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made...
Is public relations going through an identity crisis?
Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press....
5 tips on leadership and crisis management for business owners
Leadership and crisis management are crucial skills for business owners to possess - they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped...
PR crisis management for eCommerce businesses: Tips and strategies
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
4 ways PR and influencer marketing work together during crisis
The size of the public relations market in the U.S. in 2023 is expected to be $17.8 billion, a 2.7 percent growth from 2022. This comes as no surprise given that most brands face negative PR at some point. Something as simple as a wrongly-worded social media post...
The importance of crisis planning: 6 steps you can take to preempt a PR disaster
Every business dreads a PR crisis. Not only can it result in a significant drop in brand reputation, customers, and profits, but it also has the potential to cause a company to shut down for good. This is why planning and being able to preempt a PR crisis is so...