2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New...
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Harnessing the power of user-generated content in social media campaigns
User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Incorporating user-generated content boosts a brand's authenticity, a view shared by 75 percent of marketing professionals. Traditional advertising is losing its...
A look inside the stressful, messy and satisfying career of the social media marketer: What it’s really like to work in this fast-paced field
They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...
Can radio still drive brand conversations in a social media world? Much more than you think
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
2023 social media landscape: Most marketers say Threads will ultimately make Instagram and Facebook weaker for marketing purposes
The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the...
New travel industry analysis reveals airline brands’ biggest social media stumbles
One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...
4 ways to boost your media relations strategy using social media
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However,...
Video content rules social media engagement trends in 2023: New research explores activity across social channels in Q2
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...
6 killer strategies for crafting engaging social media content
For many years now, platforms like Facebook, Instagram, and Twitter have been among the best places for businesses to connect with their audiences. Due to the growing popularity of social media, more and more marketers are deeply integrating such channels into their...
Crisis communications in the age of social media: 7 best practices for managing online reputation
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over...