For many small businesses, running lengthy, in-depth PR campaigns just isn't a realistic goal. Campaigns can be expensive, and without the proper expertise, it's hard to make sure they'll be successful. Thankfully, there are tons of ways for small businesses to get...
The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the...
Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated...
Public relations is a broad field that encompasses many different jobs and tasks. There are also different types of PR, such as internal and corporate. Internally, a public relations specialist would work closely with the CEO and other top-level executives to help...
Although nearly 80 percent of companies in a new survey have identified and adopted environmental performance goals beyond what regulations require, fewer than half measure their company's performance against those goals—and in some cases are experiencing challenges...
Planning a trip this year? Airports look different—and not only because of mask mandates. Traveling was a stressful adventure even before the pandemic. Now, health concerns, behavior expectations, increased travelers, labor shortages, and constantly changing policies...
The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Amid increased demand and sales that are on the...
All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more...
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide. In a recent global survey, nearly three...
Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect...
New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. "In today's digital-first world, a company's web or mobile...
According to new research, a large majority of respondents (83 percent) said that they would browse or buy products in messaging conversations. A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers...