Artificial intelligence is redefining how communicators uncover and act on insights, and media intelligence is no exception. As PR professionals increasingly look for faster, smarter ways to measure impact, AI is transforming traditional monitoring into a powerful...
Imagine walking down a busy street with billboards. Some are big and flashy. Others quietly show you something you didn’t even know you needed. Now, picture this idea on a global scale. That’s what digital ads are today — the billboards of the internet, reaching...
In today’s fast-paced digital world, businesses must adapt their lead generation strategies to stand out and connect meaningfully with their audience. Polls and surveys have emerged as powerful tools for achieving this goal. They enable businesses to engage their...
The most powerful brands in the world no longer sell products or services. They sell feelings that stay with people long after the moment has passed. In the luxury world, where emotion and exclusivity meet, experience has become the new currency of connection. The key...
We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle—Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers—it’s an equally...
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
In-person and virtual events can be great opportunities for networking, data mining, and gathering new prospects that you can convert into customers. That’s why you want to ensure the best attendance possible. Businesses use many tried-and-true marketing methods for...
Buying software isn’t just a feature check. It’s a risky decision, especially when evaluating enterprise platforms and long-term services such as NetSuite managed services. The right tools protect data, help you pass audits without drama, and keep your teams moving....
Screens flash, notifications buzz, and attention slips faster than ever. The attention economy measures how brands compete for those scarce seconds of focus. Today, most people decide within three seconds whether to stop or scroll. The attention economy and PR connect...
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
Data engineering is no longer just infrastructure—it's what determines which businesses can act on what they know. The next few years will separate companies that can deploy AI reliably from those still fixing broken pipelines, especially as real-time systems and...
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...