“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips...
As we approach a full-on post-COVID world (sooner than later, hopefully!), brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. New research from business challenges...
One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and...
New research from the Geopolitical Strategy & Risk Group at comms giant Weber Shandwick reveals that nearly six in 10 multinational business executives (58 percent) say their company's home country is a "very" important stakeholder to their business, second only...
Retailers used to rely on their physical location to drive sales. To get found by customers, they paid a high square-foot price to lease space in a busy commercial district. But with everyone using the web to figure out where to go, one virtual reality attraction...
All evidence indicates that parents will be big spenders on back-to-school supplies this year, and new research from Valassis, a line of business of marketing solutions firm Vericast, examines the opportunity for retailers to influence purchasing behavior this season....
With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. 4 categories of...
New research from changemaker consultancy Bain & Company reveals new insights into capturing the full value of digital transformation for an organization. While companies have typically prioritized the speed at which they implement digital transformations across...
It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there....
Like much of America, Bulldog Reporter is enjoying a summer of restoration and a return to a semblance of days of old, with some terrific “normal” content and visibility. Even though the shadow of COVID lingers, our most popular posts reflected a rebound of business...
This post originally appeared on the Breadnbeyond blog; reprinted with permission. Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. They have become a great place for online marketing where users can promote...
There are many reasons PR teams may require the services of transcription professionals at various times. For instance, if speeches or addresses are delivered and recorded at PR events, it may be necessary to hire someone to transcribe them, so the text can be...