To stop you from having to deal with public relations disasters every five minutes, you must be able to sustain a great brand image from the moment that you open your doors to far into the future. However, sustaining a great brand image throughout the everyday running...
Nearly half (47 percent) of U.S. consumers shop online more often today than they did before the pandemic, but as mask mandates ease, stores reopen and more than half of eligible U.S. citizens are vaccinated, according to new research from tech commerce solutions firm...
This month marks three years since the first medical cannabis prescription was granted on the NHS to nine-year-old boy Alfie Dingley. This decision by then Home Secretary Sajid Javid led to a law change on 1st November 2018, which enabled medicinal cannabis to be...
There's been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International....
As a public relations professional, you understand that it's vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you...
Social media stats run rampant through marketing reports these days. But one important metric has been elusive—what do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of...
Starting a new business or introducing a new product always involves risk. A company can never know for sure how popular its brand or its latest product will be. Building a strong customer base via public relations can help you succeed. Enlist the help of the public...
As the COVID cloud begins to clear, retail stores are poised for a quick return of foot traffic. New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world....
Looking to improve your brand reputation in 2021? Businesses need to do all that they can to develop a positive reputation, which in turn can help you to both attract and retain customers and compete at a higher level. With many businesses trying to kickstart their...
Happy Summer! We’re celebrating the season of sizzle with one of our most trafficked months in Bulldog history last month, anchored by some terrifically insightful and deep posts by a handful of our favorite contributors. Media relations and crisis comms were the...
People can say anything on the internet. It’s an ungoverned sprawl of information where businesses, organizations, and individuals can make any claim that supports whatever their agenda happens to be. The truth is optional. This is great news for con artists and...
Do you have gaming clients looking to make money from developing a new game? If you have a fantastic game idea that you think the gaming population is going to enjoy, there are plenty of great reasons to take the plunge. Video gaming is becoming more and more popular...