In an increasingly safer world, people are now getting the travel bug, according to new research from leading travel guidance platform Tripadvisor. The company’s newly released report reveals that vaccine rollouts globally are driving increasing demand for summer...
Has a little misunderstanding ever got you into trouble? Then I don’t have to explain why effective communication matters so much! Not only for your personal relationships, but in the workplace as well. A team can’t succeed if its members aren’t on the same page. It’s...
Crisis situations happen fast, and before PR teams even have a chance to get organized, even minor issues can blow up like balloons—and social media is a big reason why. Complaints and revelations hit this medium at lightning speed, and comments and replies to these...
This article is based on the newly published research report If You Thought 2020 Was Challenging; The Future of Professional Development in a Hybrid Working World, available at no charge for a limited time from Barks Communications. If you thought rearranging your...
After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues,...
Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without...
Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? New research from customer journey management firm Pointillist reveals that...
Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. The world has gone digital, work is no longer confined to...
Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers. Additionally, there are thousands of...
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...
In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news...
How effective were chief marketers and their teams’ efforts during a rocky 2020? While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and...