The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent...
While most Americans have never heard of the term "ESG," but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on...
Social media platforms have significantly evolved through the years. During their early stages, sites like Facebook and Twitter were mainly used to stay in touch with friends and family online. But with mainstream adoption, more people started to see commercial...
Big Tech is in big trouble, at least from a reputational standpoint—the more we find out about the inner workings of the industry, the more skeptical we become. And new survey research conducted by The Kim Komando Show, one of the country’s most popular weekend radio...
The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...
These days, everyone’s obsessed with digital, especially when it comes to advertising. As a result, there’s no shortage of people declaring traditional TV to be dead and gone. But if traditional TV is truly dead, why did advertisers spend more than $70 billion on the...
The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well. The Canadian public relations profession is diverse, but diversity declines sharply at the top—the executive level—according to a...
SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising...
New research from RSW/US, a leading outsourced agency new business firm for marketing agencies, newly released the RSW 2021 Marketing Technology & Agency New Business Tools report, which uncovers concerning differences between what marketers say they will focus on...
The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect. This article focuses on...
Engaging with Gen Z is complicated, and goes way beyond the old-school formula of just delivering quality goods at a fair price. Brands and businesses today find themselves increasingly on the hook to deliver the "double bottom line" of both financial return and...