The post-COVID business and communications landscape is sure to be fraught with unprecedented twists, but we can be sure that digital acumen will play a big role in solving them. A new study of communication professionals in Europe offers an overview of the key...
With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are...
It’s not a secret that when businesses keep their customers happy, they stay customers. When they are unhappy, they leave. Exceptional customer satisfaction is crucial for business growth and for maintaining brand image. Research done by American Express found that...
Generation Z is a fast-emerging, powerful generation of shoppers that already accounts for 20 percent of all U.S. consumers and $143 billion of direct buying power. Understand Me, Don’t Define Me—a new report from consumer, retail and media solutions firm IRI, in...
Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...
Your influencers are racking up the follows, but is your brand really benefitting? There’s a good chance the results of your campaign may not pan out as planned, as new research from AI analytics platform HypeAuditor reveals only 59 percent of Instagram followers in...
If you’re a veteran communications and public relations professional, there's a good chance you feel like you're being left behind in this digital age. After all, the evolution of the internet has changed—and is continuing to change—the face of PR. With more people...
The past year has decidedly increased people's awareness of racial injustice, and a new study from diversity, equity, and inclusion strategy firm Paradigm explores how the past twelve months have shaped Americans' views on the issue—and what that means for businesses....
Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...
How you manage your time as a start-up is going to be just as important as how you choose to develop and run your business. Time management can have a hugely positive impact on the future of your business; therefore, the sooner you start honing this skill, the better....
Few things are better for effective pitch planning than hearing what journalists actually want to hear about, and a new journalist survey from entrepreneur PR network PRontheGO offers some tasty tidbits for outreach—as well as some of the practices that make up some...
According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...