There has been a significant increase in agile adoption among marketers as a way of handling the fast pace of digital marketing work and the increasing volatility exacerbated by the global pandemic, new research from agile marketing consulting, training, and coaching...
Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target...
It’s been a long, bumpy ride, but after a challenging year of COVID-spurred twists and pivots, today's business owners say they’re optimistic about the rest of 2021—and are reexamining their business and financial strategies for opportunities to invest for growth,...
When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target...
2020 will go down in history as the year that dramatically changed the way we work and live. As brands brace for what’s after the pandemic, the question remains: will things go back to the old normal? As a brand, you will face challenges after the pandemic is over....
All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails...
Anyone who reads PR and media intelligence news (including Bulldog Reporter) knows how urgent the CX crisis has become—but new research from knowledge engagement firm Bloomfire shows that a whopping 88 percent of companies are ill-equipped to handle customer...
The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only...
Having an effective PR team is important for business owners. One way to ensure this effectiveness is to keep your team relatively satisfied. So, here are five tips for maintaining a happy PR team. 1. Create financial stability No matter what department you're working...
As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester's new Trust Imperative research. A...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest...