The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only...
Having an effective PR team is important for business owners. One way to ensure this effectiveness is to keep your team relatively satisfied. So, here are five tips for maintaining a happy PR team. 1. Create financial stability No matter what department you're working...
As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester's new Trust Imperative research. A...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Associated Press: Amanda Barrett (@amandab1201) has taken on a wider remit for digital content and audience growth....
Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that...
As we turn our sights to a recovering retail economy, one vestige of the COVID experience will be sticking around for the foreseeable future—customer service is now so important for retailers and marketers that a whopping 90 percent of consumers say they would not...
The global pandemic has had a big impact on every single industry, and the businesses that managed to continue operating likely used PR and marketing strategies. PR professionals have learned plenty of lessons over the past year, including the importance of...
Many people don't know how challenging marketing and PR can be. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Their main tool is third-party endorsements like testimonials,...
Bulldog Reporter is pleased to announce the winners of the 2021 Bulldog PR Awards, recognizing both the most outstanding PR and communications campaigns, and the most extraordinary individual and agency contributions to the industry. The Bulldog Awards are the only PR...
Augmented Reality (AR) has been tossed around for a couple of years as a powerful fledgling tool for brands and business communicators, but hasn’t quite landed yet on the strategy spectrum. But that’s about to change—new research from Deloitte Digital and Snap Inc....