The Addition of COMM Creates Deeper Digital Marketing, ABX, Branding, and Creative Depth to the Growth-Focused Marketing Services Platform Miami -- March 6, 2024 -- RTC Partners, a growth-focused private equity firm, today announced an investment in COMM, formerly...
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Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
Influencer marketing in social media: Benefits, opportunities, challenges and risks
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
How to use SEO segmentation to amplify your marketing
Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the...
5 strategic steps for creating an effective omnichannel marketing strategy
Shopping has evolved dramatically over the years. No longer confined to physical stores, today's consumers can effortlessly purchase on your website, grab deals from emails, or simply click "Add to cart" while scrolling through your socials. The stats speak for...
5 tips for integrating marketing with product design—and why it works
Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your...
PR tactics to keep sports marketing clients from becoming part of political controversies
In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact,...
Does your business have a marketing data warehouse? Here are 6 reasons why you need one
Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. This includes—but isn’t limited to—CRMs, Google Analytics,...
The Abbi Agency Debuts 2024 Travel eBook for DMO, Marketing, and Traveler Insight
RENO, Nev. (February 14, 2024) — The Abbi Agency, an outcome-obsessed, full-service agency that builds brands, shifts perceptions and inspires action, released their new travel eBook, Navigating the Traveler’s Mindset in 2024, providing insights on trends, the future...
The state of short-form video in 2024: New research reveals insights for marketing strategies, the top video platforms for businesses
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...