WEBINAR - WATCH NOWBuilding an Inclusive Social Media Strategy Social media, when used effectively, can connect people and foster inclusivity, offering brands—both personal and corporate—an indispensable tool for community creation and brand building. In this...
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Tailored is a new Amsterdam-based digital agency delivering customized, creative social media campaigns for top-tier global brands backed by MXP Ventures
AMSTERDAM September 25, 2023 — Taylor Handsley, a former director at Hey Honey and Edelman, has launched a new full-service social media agency, Tailored. Backed by MXP Ventures, Tailored provides strategy, content, and production for clients looking to grow their...
A look inside the stressful, messy and satisfying career of the social media marketer: What it’s really like to work in this fast-paced field
They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...
Can radio still drive brand conversations in a social media world? Much more than you think
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
2023 social media landscape: Most marketers say Threads will ultimately make Instagram and Facebook weaker for marketing purposes
The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the...
The Social Score: New research reveals the power of the World Cup for female players’ social media influence and earning potential
Women’s World Cup drives huge growth of 15.6m social media followers for players, with 12.5m followers coming from Instagram Collectively, the England team saw the greatest combined increase in follower growth, gaining more than two million as they reached the final,...
New travel industry analysis reveals airline brands’ biggest social media stumbles
One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns...
Podcast & radio show uses social media to help a small business have a national footprint
In this era of Tik Tok, YouTube and “influencer marketing”, many small businesses are wondering how they can build scale and create national recognition. Not every small business has a product or service that lends itself to short videos. Many small businesses...
4 ways to boost your media relations strategy using social media
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However,...
Karli Wedge joins Rinck Advertising as Social Media Manager
Lewiston, ME – Rinck Advertising is pleased to announce the addition of Karli Wedge, Social Media Manager. Wedge brings a wide variety of skills to the position, including social media strategy, brand management, and graphic design. Earlier this year, she graduated...