When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new...
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4 critical steps for taking control during a PR crisis
Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Responsibility...
Webinar On-Demand | Your Next Crisis Will Be a Digital Crisis: Are You Ready?
ON-DEMAND WEBINAR Your Next Crisis Will Be a Digital Crisis: Are You Ready? Learn to connect with journalists and influencers through a demo with us
How to turn a PR crisis into an opportunity for your brand
As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...
Webinar | Your Next Crisis Will Be a Digital Crisis: Are You Ready?
WEBINAR - ON-DEMANDYour Next Crisis Will Be a Digital Crisis: Are You Ready?December 12 - December 16, 2022Available on-demand now! If you missed Molly McPherson’s keynote presentation at the 2022 Crisis Comms Mastery virtual summit, now’s your chance! You can watch...
Webinar Confirmation – Your Next Crisis Will Be a Digital Crisis: Are You Ready?
SUCCESS! You are registered.The webinar will be available from Monday, December 12 at 9:00 am ET | 6:00 am PT | 2:00pm BST toFriday, December 16 at 9:00 pm ET | 6:00 pm PT | 2:00 am BST. You will receive an email on December 12 with the link to watch the webinar...
3 ways to leverage social listening to manage a PR crisis
Crises happen. And they happen when we least expect them. This is why it is so important to invest time, money and resources in prevention. While you can’t always prevent a crisis, you can always be prepared. A company that prepares its crisis management plan when the...
6 crucial components of your 2023 crisis plan
We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that...
How to create a social media crisis management plan
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...
Worldcom Launches New Crisis Preparedness and Protection Service
The Worldcom PR Group announced the launch of a new crisis preparedness and response service called Salus. Named after the Roman goddess for security, prosperity and wellbeing, Salus is designed to deliver salvation when the worst happens to organisations or brands...