A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm...
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Employee apps boost internal comms—and brand consistency
The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago, “rpm” meant...
Brexit uncertainty calls for targeted, transparent employee communications
As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. It affects the whole workforce—with...
7 key hires for maximum-strength business communications
Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line....
Despite tight labor market, U.S. companies aren’t investing in internal comms
According to the recently released 2018 State of the Sector on Internal Communication, U.S. and Canadian companies prioritize internal communication far less that those in Europe and other parts of the world. In fact, just 43 percent of respondents to the new...
Nike’s internal crisis is your brand’s warning—check your culture
Crisis strikes in all shapes and forms, and often in unanticipated ways. It doesn’t always have to be external forces that tear your company’s reputation down—communications pros need to remember that sometimes the rotting happens from the inside. Just ask Nike. As...
How to optimize artificial intelligence in B2B communications
No matter your industry, chances are your current or immediate future will be impacted by artificial intelligence. And when you touch as many sectors as we do as a PR agency, it’s clear just how greatly this rapidly developing area of technology is impacting...
Telehealth industry shows how to optimize video for brand communications
Video is the future of brand communications, but like other content, optimal video engagement requires integration across the marketing and comms board for consumers, and across the workforce spectrum as an internal tool. New research from integrated video...
2018 investor communications trends and key industry innovations
A new trendspotting report from investor communications solutions firm Mediant examines the driving factors behind fintech investment, the influence of these new technologies, and the effect fintech has on investor communications. The firm announced the release of its...
Are your communications stuck in silos? Time to rethink strategy
Communications teams configured as top-down silos, like nearly two-thirds of systems are, are missing out on a key advantage: the ability to communicate effectively. New research from the Association of National Advertisers (ANA) reveals that brands experience greater...