It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably...
Search Results for "internal communications"
The top 7 challenges facing PR and communications in 2020—and best ways to adapt
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. “Budget” was replaced as the top...
Transformational COVID communications—how to drive the national conversation
Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters. Transformation is led by a focused...
COVID communication—5 tips for handling internal dialogue during the coronavirus
The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to...
Best Diversity & Inclusion Campaign: Flowers Communications Group amps up financial services diversity awareness in superb campaign rebranding effort
The financial services industry is suffering from a severe diversity and inclusion problem. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history. 2018 marked the first...
Corporate communicators struggling with internal measurement—here are the obstacles
A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email...
Employee apps boost internal comms—and brand consistency
The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. RPM A couple of decades ago,...
Brexit uncertainty calls for targeted, transparent employee communications
As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. It affects the whole...
7 key hires for maximum-strength business communications
Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the...
Despite tight labor market, U.S. companies aren’t investing in internal comms
According to the recently released 2018 State of the Sector on Internal Communication, U.S. and Canadian companies prioritize internal communication far less that those in Europe and other parts of the world. In fact, just 43 percent of respondents...