If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
Search results
Results for "social media"
Can’t find what you’re looking for? Let us know.
One of our super pleasant representatives will be happy to help you out.
Developing a consistent brand voice across social media channels
Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication...
7 steps for writing an effective social media monitoring brief
When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” “What trends should we pay...
10 engaging ways to collect customer feedback using social media
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
5 data metrics and rules you must monitor in your social media campaign
They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring...
Writing for social media: 3 best practices for PR professionals
When it comes to improving your brand image, you can't leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people's daily lives. That’s why you see celebrities and companies...
How social media has changed PR–and 5 ways it helps businesses
When it comes to running any kind of business in 2023, you've got to be online. More specifically, whatever the size of the company you have, you will need more than a simple website to manage your online presence, especially if you run a company that has a lot of new...
5 tips for creating engaging interactive social media posts in 2023—and some great suggestions
If you’re a brand that uses social media platforms to promote your business, then you know the pressure to create content that is engaging, helpful, and relevant to your audience. This pressure mounts even higher as more businesses in your industry (your competitors)...
The impact of social media on digital marketing strategies: A guide for PR pros
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore,...
7 ways to use social media monitoring to get inside your prospect’s head
By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is...