Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one...
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AI skills crisis may lead to wasted investments and stifled innovation
A new research report from business analytics firm SAS stresses that urgent action is needed to tackle an artificial intelligence skills crisis that is already stifling US productivity and innovation. The firm’s latest report, How to Solve the Data Science Skills...
New research confirms that customer support increases loyalty in times of crisis
The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them. When new business becomes difficult in...
Level up your crisis communications: How an integrated PR platform will transform your crisis preparation, response, and outcome
Infinite crisis possibilities loom on the horizon, threatening chaos, anxiety, and reputational harm. The consequences of delivering a delayed, incorrect, or tone-deaf response are costly. Your organization must prioritize responding in a timely and appropriate manner...
ESG in crisis: New report finds U.S. business leaders do not view climate issues as top threats
It’s becoming increasingly apparent that a warming planet and extreme weather events are having a direct impact on nearly every economic sector worldwide—yet corporate leaders believe sustainability and climate change are low on the list of the biggest crises they...
Crisis of relevance: Most companies are struggling to be relevant to their customers
New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External...
7 ways to handle PR crisis: An ultimate guide
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
Managing the unpredictable: A crisis communication case study
The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...
CX crisis escalating in 2022: Nearly 20% of brands see drop in customer experience quality
Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020...
Crisis PR: 5 tips for preparing your team for data security breaches
Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...