SAN DIEGO – February 7, 2024 – InnoVision Marketing Group, a global bilingual full-service marketing agency, proudly announces its strategic partnership with Brotman Law, a distinguished boutique tax law firm specializing in tax controversy, compliance, optimization...
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Davis Wright Tremaine Names Julia Bennett Chief Marketing and Business Development Officer
WASHINGTON – February 5, 2024 – Davis Wright Tremaine has named Julia Bennett as its new chief marketing and business development officer. Bennett, who will be based in the firm’s Washington, D.C., office, brings nearly two decades of experience in the legal industry,...
New 2024 RFP impact report for marketing and business development pros examines challenges—and solutions
Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing...
Tips for leveraging the numerous benefits of internal marketing in the workplace
Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal...
Warschawski Creates Industry-Leading Email Marketing Team with Addition of Six New Team Members
Baltimore’s Top-Rated Agency Expands Email Marketing Capabilities & Team to Deliver Holistic, Data-Driven Strategies and Expertise to Growing Client Roster Baltimore, MD – January 30, 2024 – Warschawski, an integrated advertising, digital, performance marketing,...
9 steps for developing a complete sales and marketing strategy for small business
Imagine two small businesses. One makes customized wristbands. Their customers love the personalized work and their fair prices. However, this business does not have a marketing and sales strategy. The second business sells premade wristbands at a higher price than...
AMA New York Announces Call for Nominations for Marketing Hall of Fame 2024
Landmark recognition program is revitalized and expanded to honor those who are shaping marketing’s future NEW YORK, NY – The American Marketing Association, New York Chapter (AMA New York), announces the opening of nominations for the 2024 Marketing Hall of Fame...
6 SEO tips to boost your marketing strategy
Roll back the clock 10 years, and the Internet wasn’t really a competitive space. Today, though, you’ll find yourself vying with around 24 million other e-commerce businesses around the world, and that’s something that requires a lot of work! The good news is that...
Newsmaker Marketing Announces Rachel Robbins, Seasoned PR Leader and Former Broadcast News Producer, as Partner and President
Robbins joins Founder & CEO Jackie Bruno to lead agency that blends public relations, video storytelling, and social media to tell clients’ stories directly to their target audiences Boston, Mass. – January 10, 2024 – Newsmaker Marketing, a modern public...
CEOs saw marketing leaders as more capable and important than ever in 2023, and identify 5 core problems they need CMOs to solve
Chief marketing officers have not always been highly regarded by company leaders. In fact, as recently as 2022, only 6 in 10 CEOs gave their comms leaders an “A” or “B” grade, and 1 in 4 CMOs were thought to be underperforming, according to prior editions of the CEO...