The COVID pandemic has upended business in virtually every way, and new research from the Worldcom Public Relations Group reveals how it has significantly shifted executive attention and confidence for various issues. The stand-out change over the nine months from...
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COVID consumer study reveals interest in brand discovery, small business
With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S. adults, consumers are doing their part to support small...
In the COVID age, consumers say texting is best way for businesses to reach them quickly
Business texting has steadily gained traction in the past five years as channels like email have become more crowded, and new research from business texting platform Zipwhip finds that the COVID crisis has dramatically accelerated adoption. In fact, one of the...
Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift
It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center...
5 ways COVID has changed tourism PR—for the better
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...
How corporate boards are navigating governance challenges in the COVID era
As the age of COVID rolls on (and on), new research from the National Association of Corporate Directors (NACD), representing more than 21,000 board members, analyzes survey responses from directors worldwide, exploring how boards across the globe are navigating the...
How are PR firms handling COVID challenges? Here’s one agency’s experience
The last year has been fraught with challenges for every business. Employees have been working from their dining room, many have been furloughed and others have lost their jobs and source of income. In the grand scheme of things, PR and marketing may have come off...
COVID creates ultimate loyalty stress test—which brands are thriving?
While the COVID-19 pandemic claimed many business and brand fatalities, customer loyalty was not among them. Despite imposing a severe stress test on brands, loyalty has survived the impact of the pandemic, according to the 25th annual 2021 Customer Loyalty Engagement...
COVID has made consumers more willing to share data—what do they expect in return?
Going against their better judgment in the wake of a rash of high-profile data breaches in recent years, 50 percent of global consumers say that the pandemic has made them more willing to part with their personal data, especially if they know it's contributing to...
Which fast food brands are building intimacy during COVID?
Since the start of COVID-19, daily fast food consumption has increased by 37 percent, according to MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. Although the fast food industry placed sixth out of 10...