As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience. This is where amplifying your content...
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the...
Global Accessibility Awareness Day is later this week on May 16, and with large-scale legislation now in place, web accessibility should be plateauing based on the established requirements. Web designers are prioritizing accessibility when developing their digital...
Are you among the one-third of marketers who don’t use videos in their marketing strategies because it's too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I...
Social media has grown tremendously and now boasts 4.95 billion users, representing 61 percent of the global population. Because of its popularity, brands now first go to social media to share information about their services and gain the largest coverage. By...
A law firm's reputation and image are more than just assets in the competitive legal industry; they are an adequate measure of success. Every famous legal firm has a well-functioning human resources (HR) system that helps define and preserve its position in the legal...
Maintaining a good reputation has become increasingly challenging for businesses and individuals alike in the age of instant communication and widespread social media. A single negative incident can spread like wildfire, tarnishing a reputation that took years to...
Interactions with other fitness brands and famous publications save marketing costs and build a stronger brand identity. Stronger relationships with the media create a significant difference in the fitness industry to show your business authority. Considering famous...
Return rates are critical metrics in e-commerce and can directly influence operational efficiency and profitability. Companies aim at keeping the figures low to avoid decline of profits and damage of brand image. Amidst this common challenge among businesses, there...
As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building...
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...