Adam Ritchie Brand Direction won Best in Creative Excellence, Best in Arts, Entertainment, Sports and Media and was a finalist in Best in Social Media at the PRWeek U.S. Awards in New York City at the Cipriani Wall Street.
Finalists in Best in Creative Excellence included Frito-Lay North America and Ketchum for “The Spotted Cheetah,” Gillette and Ketchum for “Touch of a Finger,” HP for “The Wolf,” Megabus.com and Current Marketing for “Marry Me on a Megabus” and The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction for “T.R.I.P. Through the Multiverse.” The jury awarded first place to Adam Ritchie Brand Direction and called the campaign an “outstanding concept and a truly original idea — flawlessly executed.”
Finalists for Best in Arts, Entertainment Sports and Media included Eagle Pharmaceuticals and Weber Shandwick for “Eagle Raises Alarm on EHS,” ET Browne Drug Co. and Coyne PR for “Major Key Alert: DJ Khaled Collabs with Skin Care Favorite, Palmer’s Cocoa Butter Formula,” Skittles and Olson Engage for “The NFL Tastes the Rainbow,” The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction for “T.R.I.P. Through the Multiverse” and Wendy’s and Ketchum for “Wendy’s Nuggs Breaks Twitter History.” The jury awarded first place to Adam Ritchie Brand Direction and called the project, “ambitious, brave, and non-traditional…this represents the future of our business.”
The campaign involved the release of a new studio album from an indie rock band on cans of craft beer, using social media. It showcased PR’s potential to drive product development.
“Independent agencies can take heart that their work can stand alongside campaigns from the world’s largest agencies,” said Agency Principal Adam Ritchie. “A big idea can come from anywhere, and the smallest team can punch above its weight class when passion for the work translates into determination for its success.”
PRWeek adds to the agency’s awards portfolio, which includes more than two dozen wins over the last year.
Ritchie’s “Invention in PR” speaking tour, first announced on Bulldog Reporter, has grown to nearly 40 universities. Follow him at @aritchbrand and #InventionInPR.