Ankorstore Appoints Clarity as Agency of Record the UK

by | Jul 26, 2022

Ankorstore, a B2B marketplace that offers a product catalogue of over 20,000 brands to 250,0000 retailers across Europe, has appointed Clarity, the global marketing communications agency, to run its UK communications program. Clarity will partner with the wholesale marketplace platform in order to grow its brand awareness among key audiences and to establish the company as a trusted partner to both retailers and brands.

Three years after its launch in 2019, Ankorstore, reached unicorn status, at a valuation of €1.75 billion. Its most recent funding round, a €250M Series C, was led by BOND and Tiger Global with the participation of Eurazeo and Coatue as well as all existing investors: Index Ventures, Bain Capital Ventures, GFC, Alven and Aglae.

Clarity will work with Ankorstore to assist them in completing its mission to rewild retail for independent brands and retailers, as well as raise its profile amongst those retailers and brands who are looking to help re-inject life back into the British high street and really support local communities.

Clarity has also worked with Ankorstore on an exciting new brand partnership, teaming up with British high street champion and expert, Mary Portas. The two will collaborate on a range of activations that will support Ankorstore’s mission to rewild retail and act as a true advocate for independent retailers and brands, alongside Clarity’s support.

“We are thrilled to be working with another European unicorn, Ankorstore, during such a significant period for the company. Ankorstore is a challenger in every sense of the word, with a truly global outlook that shifts the perception of what a traditional marketplace should look like for retailers. The Ankorstore team has grand ambitions for the coming months, and we can’t wait to see what we’re able to accomplish together,” said Rachel Gilley, EMEA President, MD London, Clarity.

Jina Kwon, Deputy General Manager for Ankorstore UK, comments: “As we mark our one year anniversary in the UK, we’re thrilled to be working with Clarity to Rewild retail – creating an ecosystem where retailers and brands thrive together. We strongly believe independent retail is the heart of community and culture. It’s such an exciting time for us and our upcoming work with Mary Portas really cements that. We look forward to working together to champion independent retail in the UK.” 

Clarity is proud to have become the agency of choice for some of the world’s most innovative technology clients, several of which have IPOed and/or achieved unicorn status. The agency’s portfolio includes LexisNexis Risk Solutions, Momentive (maker of SurveyMonkey) and Chargepoint. Clarity London was named the UKs 3rd fastest growing agency in 2022.

For more information about Clarity, please visit clarity.global.

About Clarity

Clarity is a global marketing communications agency, driven by a belief in the power of technology to be a force for positive change in the world. Offering PR, Social, Performance Marketing, SEO, Paid, Insights and Analytics and more, Clarity partners with clients who seek to make the world a better place through technology, whether they are rebel start-ups, challenger brands, or industry titans. In addition to the agency’s fast-growing offices in New York, San Francisco, Los Angeles, London, Amsterdam and Cornwall, Clarity maintains a network of partner firms for global reach. For more information, visit clarity.global.

About Ankorstore

Founded in 2019, Ankorstore Rewilds Retail by restoring it to its natural order, deliberately harnessing the power of technology to return independent shops to the centre of their communities by creating an ecosystem that enables them to thrive. Today, Ankorstore works with more than 250,000 independent retailers and 20,000 brands across 33 countries in Europe. The company was founded in 2019 by four French e-commerce entrepreneurs and achieved unicorn status in 2021. The company has offices in Paris, London, Amsterdam, Barcelona, Berlin and Stockholm and more than 600 employees. To learn more visit: www.ankorstore.com

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