AntiSocial Solutions, a Thinkingbox Company has announced that it has hired Jennifer Chiang as it’s first ever Influencer Director. Chiang will be based in Vancouver and report to Daryl Louie, Co-Founder and Sarah Scott, Managing Director. Chiang has helped global clients build brand changing influencer strategies and programs, and has worked with 3,300 influencers and campaigns across New York, Los Angeles, Chicago, Hong Kong, Japan, Toronto and Vancouver.
In this new role, Chiang will be responsible for rolling out AntiSocial Solutions’ new influencer marketing department, which will include developing the strategy for the offering, overseeing the department’s new business development plan, staffing and client management.
Prior to this, Chiang served as CEO of global influencer marketing platform MuseFind where she built and led the team in the development of technology products that generated over 100M impressions from influencer campaigns for Fortune 500 to 50 clients. Chiang utilized seed funding from New York City and Vancouver notable investors such as the former CTO of Teradata (exited to IBM), CEO of PowerReviews (exited for $170M) and then scaled the company including disciplines in technology, operations, customer success and sales.
Louie said: “AntiSocial activates influencer strategies for clients differently. We focus on long term relationships, a data-driven strategy, and integrated campaigns with social, media, content, and objective-based campaign reporting. Jennifer will be integral to building this approach and her experience working for a tech-based solution company will be instrumental in her role working with influencers at scale, allowing us to build out campaign size and effectiveness.”
Chiang was a part of the Entrepreneurs Roundtable Accelerator in 2015 in New York City and was the winner of the 2014 Enactus Legion Business Competition. She graduated from UBC and then later started and funded her NYC tech startup. She is also a MIT Mentor.
About AntiSocial Solutions:
We are a digital branding and marketing agency that harnesses storytelling, user journey and brand voice through social platforms. Our services include: creative and media strategy, production, branding and website development. AntiSocial has worked with companies including: Fairmont Hotels & Resorts, Red Bull, Subway® Restaurants, Oakwyn Realty Ltd., Moe’s Home Collection, Western Family, OpenTable, Kernels Popcorn and Vancouver Canucks. The company is owned by global creative collective Thinkingbox.
About Thinkingbox
Thinkingbox is a global creative collective shaping the future of brands like Adobe, Intuit, Riot Games and Pinterest through craft and curiosity. Our diverse team partners with business at the intersection of creativity and technology. We champion collaboration to deliver authentic strategy and storytelling across our four key service offerings; digital, experiential, content, and social.
