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Appointed Impact’s US PR Agency of Record, SourceCode Communications further expands customer experience portfolio

by | May 14, 2021

SourceCode Communications announced that it has been selected as the communications agency of record for Impact, the global leader in partnership automation, offering brands, publishers, and agencies world-class technology solutions to successfully manage and grow their partnerships. The relationship officially kicked off in February, with the agency focusing on announcing that Impact was joining Shopify Plus as Certified App Partner for Influencer and Affiliate Marketing, along with announcing the acquisitions of Trackonomics and Affluent.

“When looking for a PR agency, we knew early on that SourceCode would be the ideal partner for us, one that immediately understood our business model and could position us for success as we scale and grow globally,” said Cristy Garcia, VP of Marketing at Impact. “The team has been quick to provide suggestions while also moving swiftly on the three announcements we have made just in the last year. We’re excited for this partnership and can’t wait to see what kind of continued success we have working together.”

The global leader in Partnership Automation, Impact has been transforming the way enterprises manage and optimize all types of partnerships — including affiliate, influencer, and more — since its founding in 2008. Through an integrated end-to-end solution called the Partnership Cloud™, Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing.

“At SourceCode, we understand the entire breadth of the customer journey, so we were naturally thrilled at the opportunity to work with Impact,” said Sara Ajemian, who leads SourceCode’s Insights & Engagement practice. “The advertising industry continues to face a significant upheaval this year as brands still struggle with reacting to the changing landscape of customer engagement. Through partnerships, however, companies are beginning to thrive again, and our team is excited to amplify Impact’s perspective about why the partnership ecosystem is critical today, and in the future.”

Founded in 2017, SourceCode has disrupted the technology PR industry through its innovative storytelling in both the B2B and consumer spaces. The agency’s budding Insights & Engagement practice consists of a group of clients using emerging technologies to better understand and deliver seamless customer experiences, including digital product analytics leader Heap, boutique ecommerce marketplace Jane, and Speechmatics, the UK leading provider of any-context speech recognition technology.

In the last year, the agency has won more than 20 awards,  taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode, PRWeek’s 2020 US Outstanding Boutique Agency, was recently identified by the publication as the 6th fastest growing agency globally and is on track for further growth in 2021.

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