Swordfish Communications, a full-service public relations agency in Southern New Jersey, will provide free publicity services for healthcare professionals, health organizations and other institutions that need to disseminate vital information about the coronavirus to the public. The virus, COVID-19, is expected to worsen in the United States, according to the Centers for Disease Control, and measures to contain it are likely to impact many Americans day-to-day.
The CDC advises all businesses and institutions where many people gather to dust off their plans for dealing with a pandemic. As with all crisis plans, timely communication with students, parents, patients, customers and the public at large should be an integral part of that effort. To that end, Swordfish will work, pro bono, with medical facilities, school districts, universities, and other nonprofit or public entities to get out tips to avoid infection, warning signs, and other important information, as well as contingency plans, initiatives and closings affecting the public during the crisis.
“Coronavirus is likely to get worse here before it gets better, and people need to be on the ball during this period,” said Gary Frisch, president of Swordfish Communications. “Every organization has skin in the game, and as a business whose stock-in-trade is helping our clients get important messages out, this is just one way Swordfish can help.”
Founded in 2007, Swordfish Communications is a full-service public relations agency specializing in clients in the consumer goods, food and beverage, healthcare, technology, recreation, aviation, and professional services industries. It also offers services for PR do-it-yourselfers, including Journalists by the Dozen, SharpShot Photography Services, and Opportunity Tracking.