Becky Rawlings Joins Hill+Knowlton Strategies’ Financial + Professional Services Team to Grow Direct to Consumer Capability

by | Jan 7, 2022

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has hired consumer communications expert, Becky Rawlings.

Becky Rawlings

Becky Rawlings

Rawlings joins as Director, Financial + Professional Services in London, reporting to Managing Director Nick Clark. The team of 24 advises clients across banking, insurance and professional services. In 2021 they saw tremendous growth, winning 11 new clients, including Remote, Hiscox, Russell Reynolds, Equifax and Standard Bank International amongst others.

Nick Clark, Managing Director FPS, commented: The pandemic has radically transformed how people and businesses think about money and debt. Clients need integrated strategy and ideas to help them with customer acquisition and to radically change their content and publishing strategies. Becky’s perspective will be invaluable in how we respond to those challenges.

Rawlings brings more than 15 years’ experience of consumer experience to the team, having worked with brands including ASDA, Disney, Unilever, Bosch and Coca-Cola. Her background spans earned media, digital, content and publishing and influencer marketing.

Rawlings was previously a Director at integrated comms agency Smarts where she developed strategic and creative campaigns for household names, non-profits and government clients to drive consumer awareness and behaviour change.

Rawlings commented: After years developing consumer campaigns for big brands, the opportunity to help some of the biggest names in the financial sector think differently about their comms is an exciting next step. I’m looking forward to helping to grow the team’s already impressive client portfolio.”

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioural science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

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