MTU America Inc., the North American regional headquarters of Rolls-Royce Power Systems and a technological leader in off-highway power and propulsion systems, has selected Bianchi Public Relations as its public relations agency of record for the Americas.
Jennifer Riley, senior manager, marketing and communications, for MTU America, and James A. Bianchi, APR, president of Bianchi PR, made the announcement. Terms for the engagement were not disclosed.
“My team was impressed by Bianchi’s B2B industrial experience and the investment they put into understanding our business for the initial pitch,” said Riley. “We take that as a very positive indicator of the commitment and professionalism we can expect from them as our communications partner going forward.”
As MTU America continues its transformation from an engine manufacturer to a supplier of integrated, environmentally friendly power solutions, Bianchi PR will help the company to share its story and elevate its brand and product awareness with public relations, media relations, technical writing, social media and trade show support. This work will cut across the wide array of sectors that MTU America serves, including marine, mining, construction, oil and gas, rail, agriculture and forestry, defense and power generation.