born free, the new direct-to-consumer offering from Rhode Island-based SUMR Brands, has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the brand’s mission to liberate modern family living with a curated selection of premium, design-centric and affordable baby essentials.

Its first collaboration with born free is the Find Your Free pop-up event in New York City, where together they’re creating an “influencer inversion” approach to give real people without social followings a top-tier influencer experience. Other services will include brand strategy, content marketing, media outreach and partnership development.

born free liberates modern family living with a curated selection of premium, design-centric and affordable baby essentials. Its line includes the kova baby bouncer, nisa playard, wima baby carrier, liva stroller and more.

Get Your Daily PR Updates

Subscribe to get daily PR News updates from Bulldog Reporter

Bulldog Reporter

Bulldog Reporter

Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

Journalists on the move – Week of July 15

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media San Antonio Express-News: Joshua Fechter (@JFreports) has been moved to the City Hall beat. Seattle Times: Mike...

Missing males—why do household marketers still ignore men?

Traditional advertising has focused a great deal on the purchasing power of women in the home. Women continue to be considered responsible for some 80 percent of all household-related purchasing decisions. Men, on the other hand, are granted little influence in...