Communications veteran Brooks Wallace has joined Montreal-based Deep Sky, the world’s first gigaton-scale carbon capture company helping to fight climate change. Brooks brings nearly 15 years of experience working for global companies at the cutting edge of tech, helping generate visibility for brands such as Amazon, Bank of America, Blockchain.com, Coinbase, Google, Levi’s Data Science, Zenefits, and more.
After leadership roles at PR agencies on both US coasts, Brooks most recently served as Head of Communications for global crypto platform, Blockchain.com, where she managed external and internal communications for the $14B startup with 600 employees in 25 countries and 85M customers worldwide. In 2021, Brooks scaled Blockchain.com’s communications program to include an in-house team, global PR agencies on multiple continents, public speaking representation, a global awards program, and consultants worldwide. An avid PR measurement advocate, Brooks secured a 40% increase in press mentions, 100% increase in PR Referral Traffic and 2,500% increase in Ad Value Equivalency for Blockchain.com in 2022 alone.
Deep Sky was created by the founders of Hopper, North America’s most downloaded travel app. Co-Founders Fred Lalonde and Joost Ouwerkerk joined forces with Co-Founder Laurence Tosi, an American founder, investor and philanthropist who’s currently Managing Director at investment firm WestCap and who previously held executive roles at Airbnb, Blackstone, and Merrill Lynch. Recognizing the urgent need to reverse climate change, in 2022 the trio built Deep Sky into a state-backed venture which aims to remove gigatons of CO2 from the atmosphere and ocean at an unprecedented rate.
“I’ve always sought work at the cutting edge of tech – bold endeavors that somehow change the way we live, work or play,” said Wallace. “Climate change represents the single largest and most urgent threat to humankind, so this will easily be the biggest job of my lifetime. If we want a chance to reverse climate change, we need to remove every single ton of CO2 we’ve created on this planet, and Deep Sky has the passion, team, tech and resources to make that happen.”
As a project developer, Deep Sky finds sites with ample renewable energy and the right geology, and then builds carbon capture plants that pull CO2 from the air and the ocean and puts it underground, back where it belongs. Deep Sky works with a whole supply chain of technology providers that are developing reactors to separate CO2 from air and water.
Over the last decade, Brooks has been quoted in Blockworks, Huffington Post, Washington Post, TechCrunch and countless PR trade publications. Ragan Communications named her Media Relations Pro of the Year in 2019, and PR News dubbed her as a Rising Star in 2015. She has served on the Board of Directors for both the Boston and San Francisco chapters of the Public Relations Society of America (PRSA). A graduate of Northeastern University, she now calls seaside Portland, Maine home.
Deep Sky is hiring, currently seeking communications/PR professionals, carbon engineers, data scientists, climate researchers, meteorologists, and agriculture experts, among other roles. Visit deepskyclimate.com/career for more information.
