CallRail, a leading call tracking and analytics provider, announced the inclusion of SmartBug Media to its new Agency Partner Program. This program grants the top digital marketing agencies in the world the opportunity to land and expand their client base with CallRail’s exclusive partner benefits.
SmartBug Media, a 65-person Orange County-based Intelligent Inbound™ marketing agency that was recently named HubSpot Global Partner of the Year and HubSpot’s highest-rated agency in the world, was a key early enrollee in CallRail’s Agency Partner Program. SmartBug’s focus on measurement and continuous improvement led it to partner with CallRail.
“We partner with only the best in each segment of the market, which is why we are so excited to partner with CallRail,” said Ryan Malone, Founder and CEO of SmartBug Media. “CallRail gives us another powerful tool to help us optimize our clients’ marketing and grow their revenue faster.”
CallRail’s Agency Partner Program aims to help the more than 200 agencies already enrolled in the program attain their business goals including more leads, clearer attribution and boosting their overall bottom line. As a designated Agency Partner, SmartBug Media has an insider’s view of CallRail and exclusive access to specialized sales support and educational resources.
“CallRail is thrilled to partner with SmartBug Media, as our team is dedicated not only to providing value and business support to their bottom line, but their clients and customers too,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “Our Agency Partner Program is how we move the needle for our top agency partners, giving them increased support and the necessary tools to gain full insights into what is driving the most leads, proving ROI to their clients.”
“By utilizing CallRail’s keyword pool, source reporting and CallScribe, as well as many other tools, we are able to show a full picture of how our marketing efforts are performing, said Mary Cate Spires, marketing strategist at SmartBug Media. “Before the utilization of CallRail, we were only able to truly report on website conversions without the feedback from our client. This is great for some clients, but we work with many clients where phone calls play a big role in the acquisition of leads and the sales process. By only looking at half of the picture, we could see what was working, but now we can see the whole story and know for sure what is driving results for our clients.
“I was drawn to CallRail after learning that while my client was using it for one purpose, it could be used for many other purposes, especially reporting and revenue tracking. CallRail’s incredible customer service drew me to the platform. I knew we could work together as partners to achieve success instead of them just being another service or vendor,” Spires added.
“We are always looking for ways to track success as accurately as possible for our clients. If something is not working, we want to know so that we can pivot. In the same sense, if something is working and contributing to revenue, we want to keep investing our time and resources on those efforts.”