Following a competitive review, Havas Formula was selected as AOR by Carrington Farms, which has been providing quality, delicious, non-genetically modified seeds, grains and oils for nearly 20 years.
Co-managed by the agency’s PR and social media teams in New York, the program is comprised of brand strategy, national media outreach, product seeding, influencer marketing, editorial integrations, creative content development, and a paid social media program.
“We are thrilled to begin a partnership with Havas Formula. We were excited by the strategic offering and proven track record of media successes from the agency, and know we’ll benefit from the experience they have in working with like-minded brands as ours.,” said Carrington Farms CEO and Founder David Eben.
Havas Formula was awarded the business based on the agency’s deep experience in the food, health and wellness space, its integrated approach to PR and social media, and creative services offering, including brand strategy.
“We were impressed by the in-depth knowledge of the natural foods landscape from the Havas Formula team, and we are looking forward to their strong strategic guidance and creative thinking to ensure we truly stand out in this space,” Eben added.
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