The PHA Group’s Strategic Communications team have been tasked with managing the company’s UK and international communications strategy to raise the profile of the business across the mainstream and industry press.
The campaign, which is already underway, will seek to educate law firms and courts worldwide on the benefits of moving to a digitised evidence management platform as well as the particular efficiency of the technology which CaseLines offers. Additionally, it will cover the increasing importance of technological innovation within the judicial system.
Chief Executive Officer, John McNerney commented: “The PHA Group’s approach to our brief was creative, well thought out and set the tone for a very interesting campaign. CaseLines currently manages evidence for over 10,000 cases each month, with bundles of up to 200,000 pages and we’re excited for The PHA Group to further communicate the value of this digitalisation to the UK media and beyond.”
Neil McLeod, Head of Strategic Communications at The PHA Group said: “CaseLines is a market leader in providing case and legal evidence software to courts and legal professionals. We are looking forward to providing a strategic and informative approach to their international communications strategy that will raise industry awareness, whilst driving their business story.”