Chris Palmer Joins BGB Group as Chief Creative Officer

by | Jun 19, 2024

Palmer brings decades of award-winning creative leadership, having launched some of the most famous brands in industry history. 

New York City, NY – June 19, 2024BGB Group (BGB), an award-winning healthcare marketing company headquartered in New York City with offices in Washington DC, Boston, and London, today announced that Chris Palmer has been named Chief Creative Officer. Palmer comes from Havas Life, where he served as Chief Creative Officer & Chief Experience Officer.  

In this role, Palmer will work to redefine the creative offering and creative integration at BGB. “We could not be more excited! Chris is an industry veteran with decades of incredible leadership under his belt,” said Teresa Day, President. “He has not only created, launched, and led some of the biggest brands in industry history, he has a passion for developing talent into stand out creative disruptors. That’s exactly what we’ve been looking for.” 

“Creating differentiation is critical to every brand we work on, and it’s time to push our creative boundaries further,” said Day. “Chris is the perfect person to lead our creative evolution and nurture the integration of creative talent that will take our work to new levels.”  

Traditionally, BGB has been recognized and celebrated for their deep clinical expertise—impressively, more than one hundred employees have earned doctorate degrees in life sciences. “Chris’ appointment is a strong signal of our belief in using creativity to tell the most impactful stories in healthcare and solve the most difficult of challenges for clients. He’s the perfect leader to drive our creative evolution and our ability to deliver life- and game-changing work.” Described by industry peers as having sharp insight, endless motivation, and a ferocious appetite for change, the leadership team across BGB has welcomed Palmer with much enthusiasm.   

“I’ve had my eye on BGB for years,” says Palmer. “There is a desire and a drive here, to go beyond what other agencies can offer. Creativity, science, innovation, and intelligence need to be at the center of how we create meaningful experiences, solve big problems, and help brands outcompete the market—this is the essence of BGB and why I am here. Our clients want partners who can use creative thinking to help them have the most powerful impact , both commercially and in the lives of people. When our clients are talking about the most creative thinking agencies, I want BGB to come up in every single conversation.”  

About BGB Group: 

At BGB Group, the brightest minds in healthcare are merging science and creativity to deliver the best in specialized services including healthcare advertising, medical education, strategic consulting, and payer marketing. BGB seamlessly integrates medical expertise into each piece of business, bringing an unmatched level of insight, perspective, and scientific sophistication to every assignment, for every client. www.bgbgroup.com

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...

5 ways to use email marketing for public relations

5 ways to use email marketing for public relations

Public relations and email marketing are both powerful tools in any business's arsenal. But they don't come naturally to mind as a pair. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your...