Hospitality and real estate PR firm C&R announced the launch of C&R Content, a full-service creative-content studio led by 15-year Robb Report veteran Bruce Wallin.
C&R Content will offer clients a comprehensive suite of strategic services ranging from digital editorial and native advertising to custom publishing and video production. All campaigns will be led and executed by seasoned editors, writers, designers and producers with expertise in travel, architecture, luxury real estate, fine dining and more.
“Original creative content has become an integral part of our clients’ marketing and communications strategies,” said C&R Cofounder Spencer Castillo. “With C&R Content, we can streamline those strategies through a multichannel approach that engages customers with dynamic storytelling and design. This is a natural progression for C&R, and Bruce is the ideal person to lead this exciting new venture.”
Wallin brings more than two decades of multimedia experience to his new role as C&R’s chief content officer. For the past 15 years, he has served as the editorial director, executive editor and travel expert at luxury-media brand Robb Report, where he was instrumental in the 2017 redesign of the magazine and website, and the introduction of editorial franchises including the annual Travel Issue and the Leaders of Luxury video series.
“Bruce is one of the leading voices in the luxury-travel industry and an expert storyteller,” said C&R Cofounder Pieter Ruig. “His extensive media background and in-depth knowledge of the luxury consumer will be incredible assets for the C&R team and for our clients.”
“In my time at Robb Report, I’ve watched C&R grow from a small startup to one of the top travel and real estate PR firms in the country, and I’m thrilled to be joining the organization,” said Wallin. “Pieter, Spencer and their entire team have deep expertise in travel and real estate and provide the perfect platform for launching a creative studio that inspires people to explore.”
In addition to its creative services, C&R Content will offer individual hotel, resort and real estate audits and analyses. With his decades of experience in the luxury industry, Wallin will dive deep into all aspects of a property—from service, programming and culture to marketing and social media—and deliver detailed reports focused on improving across-the-board quality, ensuring consistency across channels and maximizing ROI.